Search Engine Optimisation

Accountants R Us Search Campaign

In Market: Since 2008

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  • Goals

    To improve keyword rankings on local Australian search engines, thereby increasing organic search visibility, brand awareness, and traffic to the ARUS site.


  • Approach

    After conducting an initial SEO and website audit, key benchmark data was established to determine optimum keywords for targeting and recommendations were given to improve the SEO position of the ARUS site. A mixture of natural link building and ongoing website optimisation were the main tactics used during the campaign.

  • Key Results

    • All primary keywords identified in the keyword discovery continue to hold top 5 rankings on Google Australia (previously ranked 100+).
    • A range of top rankings on Google have been achieved including #1 rankings for "accountant", "accountants", "accounting firm",  "tax accountant" and "find accountants"
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