ARW Search Campaign

Goals
In addition to the redesign of the new site, 2BInteractive was engaged to improve keyword rankings on local Australian search engines, thereby increasing organic search visibility, brand awareness, and traffic to the ARW site.
Approach
After an initial SEO and website audit was undertaken in 2008, key benchmark data was established to determine optimum keywords for targeting and recommendations were given to improve the SEO position of the ARW site. A mixture of natural link building and ongoing website optimisation were the main tactics used during the campaign.
Results
- SEO Traffic has increased by 205% since the launch of the campaign and is continuing
- Top 3 rankings on Google for target terms such as "accountants" and "chartered accountants"