Background
Barambah Organics is considered one of Australia’s finest producers of organic dairy products. Using a unique process which starts in the paddock and continues through the production process, Barambah Organics has achieved a number of awards for their natural tasting products.
Based in North West Queensland, the company has grown over the past few years, and now supplies a number of outlets and restaurants in South East Queensland, Northern NSW and Sydney.
Approach
With a diverse target audience of consumers, retailers and distributors alike, 2BInteractive were engaged in 2009 to help relaunch their digital presence.
Our first priority was the old website. We set out to build a completely new user experience for site visitors, incorporating a new front-end and new back-end. This involved the creation of a new site structure and layout – with overhauled content map, information architecture and an improved user experience.
Client Feedback
"When we decided to update our website 6 months ago (2010) we knew that 2BI was the right company to work with. We had used their services 4 years ago to create our initial website and that was well designed. 2BI have the acumen and ability to realise your ideas and present well constructed information and images that encapsulates your business.
We have seen the volume of traffic visiting our website increase markedly since the start of 2010. We have received a lot of feedback from our customers indicating how much they are enjoying navigating our website."