Coromal Search Campaign

Goals
Utilising both primary search vehicles, SEO and PPC, our goal was to increase overall search based traffic, thereby increasing organic search visibility, brand awareness, and traffic to the Cannington RV / Coromal site.
Approach
After an initial SEO and website audit was undertaken in November 2007, key benchmark data was established to determine optimum keywords for targeting and recommendations were given to improve the SEO position of the Cannington site. A mixture of natural link building and ongoing website optimisation were the main tactics used during the campaign.
In September 2008, a Paid Search campaign was launched to supplement the Organic program to maximise results.
Results
- Achieved top three position rankings on targeted keywords
- All traffic has increased by 350%
- SEO traffic has increased 460% since program inception.
- Completed Contact Forms increased by more than 300% (for PPC & SEO combined) since the initial SEO analysis.

Cannington RV / Coromal