Goals
The primary SEO goal was to improve keyword rankings on local Australian search engines, thereby increasing organic search visibility, brand awareness, and traffic to the Remedial Building Services website.
Approach
Initially we sought out to prove the effectiveness of SEO as a marketing/traffic driving channel through a series of low-cost proof of concept tests.
In 2007, after proving success, 2BInteractive conducted an SEO audit, with key benchmark data being established to determine optimum keywords for targeting and recommendations were given to improve the SEO position of the Remedial site. A mixture of natural link building and ongoing website optimisation were the main tactics used during the campaign.
Results
SEO Traffic has increased by almost 600% and continuing, and importantly, goal page visitation climbed to 21% of total traffic.