Goals
After four years, the client expressed a need to revitalise the existing website to improve both the aesthetic interface and the SEO capacity of the site.
The brief was clear, implement a site which would help draw a visitor deeper into the site and increase the ratio of visitors reaching the contact page.
Results
Analysis of the industry marketplace revealed a very staid, formulaic approach to online marketing. It was decided to shift Remedial's online presence away in keeping with the evoution of the brand in the offline space. The new site was designed to engage the reader, to introduce contextually sensitive call to actions for each page and to ensure the site was designed with SEO considerations as a priority.
Client Feedback
Having written a brief requesting that information and ease of access to it be given priority, the client was instantly impressed with the level of detail and ease in which the information could be found - "...and not only did the solution meet my aesthetic and functional requirements, but the consideration which has gone into making the site rank has truly shown your value as our supplier of online marketing solutions".