Background
In 2009, Salmat management began the process of redefining the way the company operated. From this was born the concept of One Salmat. One Salmat would be the voice of all the divisions of the company, presented to the market as a consolidated, integrated whole. This thus required a complete re-brand of all marketing, including the website.
The brief required 2BInteractive to deliver a web platform that presented One Salmat as a consolidated group, yet which gave each division underneath the banner its own unique voice and way to speak to their target market.
The Challenge
The Salmat site represented a unique challenge. Not only did the corporate website need to present Salmat professionally and communicate the strengths of the overall brand, but each business unit under the corporate banner needed to be accurately represented in such a way that their own distinct personality was clearly identifiable.
After lengthy consultation with relevant stakeholders, the website was delivered as was our new robust CMS -2BiPublish - which provides a complete search engine friendly, content management solution.
Client Feedback
"From the first meetings, 2BInteractive’s approach was very thorough. They took the time to drill down and understand our business which resulted in a solution that met not only our current needs, but was built to grow with our business. A comprehensive approach was undertaken with consideration given to SEO, understanding how the matrix of Salmat business units interacted and the design of a tailored CMS to meet the expected growth. It is clear that 2BInteractive are experts in their field, but as importantly are passionate about what they do."