Tails R Wagging Search Campaign

Goals
Utilising both primary search vehicles, SEO and PPC, our goal was to increase overall search based traffic, thereby increasing organic search visibility, brand awareness, and traffic to the TRW site.
Approach
After the initial SEO and website audit was undertaken in May 2008, key benchmark data was established to determine optimum keywords for targeting. 2BInteractive then supplied recommendations to improve the SEO position of the TRW site. A mixture of natural link building and ongoing website optimisation were the main tactics used during the campaign.
In September 2008, a Paid Search campaign was launched to supplement the Organic program to maximise results.
Results
- All traffic has increased by more than 2,600%
- SEO traffic has increased by ~1,000% since it began in November 2008.
- Completed website forms increased from the initial SEO report (May 2008, SEO channel only, 11 conversions) to a high in June 2010 of 232 conversions for all search channels combined.
- An increase in conversions of almost 2,000%, in line with traffic increases.

Tails R Wagging (SEM)