VeoliaES Search Campaign  

Goals

The main goals of the search campaign were to increase organic search rankings and website leads referred via both organic and paid search traffic.

Approach

In late 2007, Veolia Environmental Services employed 2BInteractive as their digital agency.  At that time an initial site review and search engine optimisation analysis was delivered.  Once the VeoliaES website was optimised for target keywords, an external link building strategy formed part of the overall SEO campaign.

By mid 2009, the paid search campaign was launched and continues to perform well.