Our Services

Marketing is no longer just targeted to the masses, but rather to the individual on a mass scale. At 2Binteractive we believe you are your own company and your customers are individuals.

In a world of individuals, no two customers are the same. Each has their own journey, with differing relationship needs and wants from your products or services. It is our job to help you understand and fulfil these driving needs, helping to build stronger relationships with your customers.

2BInterative brings together the best talent to provide you with the right strategies, tools and programs to best meet your customers' needs, no matter what the digital communication channel.

Websites

A website can take many forms - a brochure site, a product site, an ecommerce driven site, a promotional microsite or an intranet/extranet. Whether it is business-to-business or business-to-consumer, we can help you create a website that combines engaging design and intuitive functionality.

Combining 2BiPublish, our custom built content management system, and our partner driven hosting solution, we can take care of your entire range of website needs.

Search Engine Marketing

Search engine marketing is one of the most targeted and cost effective digital channels available today. It is used to promote a website in search engine results pages. Essentially, there are two paths to being found via search engines" 1) via Sponsored listings or Paid search (pay-per-click) campaigns; and/or 2) Organic/natural listings or Search engine optimisation (SEO)

To be successful on search engines, it is highly recommended you consider a mix of both "organic" / "natural" listings, generated by SEO, and Paid Search (Pay-Per-Click advertising).

Email Marketing

Email marketing is one of the most powerful and effective forms of marketing. It is quick to deploy, offers immediate and highly measurable results, enables advanced segmentation and personalisation, and delivers a high ROI. The relationship-building nature of email also enables companies to engage in a dialogue with consumers, and over the course of those dialogues, obtain information with which to build consumer profiles, informed growth, and influence brand loyalty.

While 2BInteractive has a simple to use email delivery system with 2BiEngage, offering a complete self-service strategy to reporting solution, our core service lies in designing customised email marketing programs, that are segmented, personalised, and importantly, delivered to your individual target audiences.

Our use of the email channel is fed from key strategic insights, grown from a "testing" culture, and infused with the latest best practices in email marketing.

Social Media Marketing

Social Media is a perfect vehicle to extend your marketing reach and help broaden the exposure of your brand identity. It is a medium in which we can respond quickly to audience demand and create an effective ongoing dialogue. What’s more it will help to reinforce a position of expertise, customer support or simply brand character.

Deciding to engage in social media marketing cannot be a rushed job. Whilst haste must be taken in some areas, a content and execution strategy is still required to ensure the implementation works successfully. The advantages of success far outweigh the cons associated with achieving that success.

Analytics

Analytics is the real power behind the internet. While primarily invisible to your customers, it feeds our every marketing decision. It shows the value of your dollar, and reveals the individual journeys of your customers.

At 2BInteractive we seek to understand and measure the success of your entire online program, not just the success of your website - all of which enables you to gain a complete view of your marketing program.

Mobile Marketing

Mobile marketing is a powerful channel, capable of being disruptive in nature, and yet purposeful in helping to build dynamic customer relationships. It is cost-effective at generating a response across your market segments, reaching new targets and enabling your brand voice to be heard.

Through 2BiEngage2BInteractive has a simple to use web interface, enabling brands to create, launch and report on their mobile campaigns in real-time.

Display Advertising

Besides serving as a traffic driving source, display advertising is a proven method in increasing exposure to the program messaging beyond the website (capturing the user in their world at the right time), as well as helping to drive awareness, frequency and interaction with brand messaging.

We can help you through the entire campaign process, from strategy and execution, through to the all important measurement and optimisation.

Viral Marketing

Most of us do it, but did you know that it has a name. Viral marketing or peer-to-peer (P2P) based marketing is the online version of word-of-mouth advertising.

It is about that piece of content (or experience) that is so good, you HAVE to share it. It can be the WOW factor that generates buzz, creating exponential growth in the message's visibility and effect. It is inherently targeted, by the nature of passing between people with common interests and has a very high potential for reward if done well.

There is no magic key to viral marketing - it can be risky but highly effective at creating word-of-mouth advertising when it works. Our advice would to be to truly understand your audience, keep the ideas flowing, keep an open mind, and test ideas first.