2BINTERACTIVE
EMAIL MARKETING
Email is a vital channel. In terms of pure reach alone, it extends mainstream advertising and communications to a medium that increasing numbers of core consumers depend upon for news, entertainment, and interaction. The relationship-building nature of email also enables companies to engage in a dialogue with consumers, and over the course of those dialogues, obtain information with which to build consumer profiles, inform growth, and influence funnel movement. And finally, while email often works best when used in conjunction with other channels, it is robust enough to serve as an alternative to mainstream channels.
Add to that the fact that email marketing is one of the most powerful and effective forms of marketing used today. It is quick to deploy, offers immediate and highly measurable results, enables advanced segmentation and personalisation, and delivers a high return on investment.
There are essentially three levels of service we outline and all tactical levels of implementation, strategy and delivery are confined within:
- Strategic Services - strategic direction and consultation, including continuous learning derived from program results, key competitive analysis, industry trends and best practices.
- Campaign Management Services - day-to-day management of the email program including, establishment of a project plan, database management, campaign delivery and post campaign analysis.
- Client Self-service - 2BInteractive also provides the ability for clients to completely maintain their own email lists, templates and email sends through 2BiEngage
QUICK LINKS
A 2BInteractive SAMPLING
- Online readers for the Ausbil Times
In addition to launching their online web presence, 2BInteractive was engaged to plan, manage, deliver and report the entire e-marketing piece for Ausbil.
- Search success for Turner Freeman
In early 2006, 2BInteractive was engaged to design and implement an effective Search Marketing Strategy.
- Rebuilding the Remedial Website
2BInteractive was engaged to redesign and rebuild the Remedial website, as well as develop a market-leading extranet for its clients.
- A new look for Partridge Partners
2BInteractive was engaged to transform the existing website into a dynamic, informative and intuitive website that matched the new brand and presented the full project portfolio.
- Transforming the Veolia Website
In 2007, 2BInteractive launched the re-designed and rebranded Veolia Environmental Services Australia Website. Veolia is the industry leaders in all facets of resource recovery and waste management.
