2BINTERACTIVE
Pay per click campaigns
Pay per click (PPC) campaigns place small text advertisements on search engines and allow you to bid for your position within the results. PPC advertisements either appear above, or to the right of the natural search results, and generally titled "Sponsored Links".
Pay per click advertisements on Google
PPC marketing provides the perfect compliment to your search engine optimisation initiatives. Whilst high rankings in the natural results will offer you the best performance on your primary search terms, pay per click allows you to target an unlimited number of keywords.
The importance of monitoring
Studies have shown that your click-through rates diminish rapidly if you are not in the top few results. This is especially true for pay per click campaigns where, unless you are in the top two or three results, your advertisement will appear to the right hand side of the search results - outside the general page scanning view of users. Continual monitoring of your positions is required to ensure you maintain top positioning and your click-throughs are maximised.
The importance of optimisation
We have had many clients who have tried a PPC campaign and found that it hasn't worked for them, only to find they bought a few keywords and didn't receive any sales after a couple of weeks. More often than not, you won't get the formula right the first time - the formula being a combination of keywords, bid prices and copy.
After a four week campaign it is important that you analyse the impressions, click through rates and conversions for all your keywords.Using the results of this analysis we can target the keywords which have the highest clicks and more importantly generate the highest volume of leads or sales.
How much traffic can I expect
Use our free tools to the right to estimate how many clicks you can expect to your site from a Google AdWords pay per click campaign.
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FREE TOOLS